Towards a Customer Relationship ModelHow much should a tech business invest in relationships?Apr 18, 2021Apr 18, 2021
Pursuing Business Growth with APIsAn Interview with Bala Kasiviswanathan, Director, PM, Google Cloud API PlatformMar 15, 2021Mar 15, 2021
Orchestrating Three Pathways into Business CustomersAround Tech Guardians of GrowthSep 23, 2020Sep 23, 2020
Key Customer Relationships for Tech OfferingsMapping three pathways to growthSep 18, 2020Sep 18, 2020
Who is the Customer in Business Marketing?The 4 critical customer subtypes for tech productsSep 7, 2020Sep 7, 2020
Brand Stories and the Hero’s JourneyHow B2B Tech Stories Follow the Quest Story StructureJul 26, 2020Jul 26, 2020
Building a Business Brand with a Collective SoulAn Interview with John Zissimos, VP Brand at Google CloudJul 26, 2020Jul 26, 2020