Anurag Wadehra – Medium

Anurag Wadehra

Anurag Wadehra

Towards a Customer Relationship Model

How much should a tech business invest in relationships?

Apr 18, 2021

Towards a Customer Relationship Model

Apr 18, 2021

Anurag Wadehra

What is Customer Relationship Equity?

And the three factors that define it

Apr 7, 2021

What is Customer Relationship Equity?

Apr 7, 2021

Anurag Wadehra

Pursuing Business Growth with APIs

An Interview with Bala Kasiviswanathan, Director, PM, Google Cloud API Platform

Mar 15, 2021

Pursuing Business Growth with APIs

Mar 15, 2021

Anurag Wadehra

The Hidden Purpose of Customer Relationships

Why Business Tech Needs People

Jan 16, 2021

The Hidden Purpose of Customer Relationships

Jan 16, 2021

Anurag Wadehra

Orchestrating Three Pathways into Business Customers

Around Tech Guardians of Growth

Sep 23, 2020

Orchestrating Three Pathways into Business Customers

Sep 23, 2020

Anurag Wadehra

Key Customer Relationships for Tech Offerings

Mapping three pathways to growth

Sep 18, 2020

Key Customer Relationships for Tech Offerings

Sep 18, 2020

Anurag Wadehra

Who is the Customer in Business Marketing?

The 4 critical customer subtypes for tech products

Sep 7, 2020

Who is the Customer in Business Marketing?

Sep 7, 2020

Anurag Wadehra

Brand Stories and the Hero’s Journey

How B2B Tech Stories Follow the Quest Story Structure

Jul 26, 2020

Jul 26, 2020

Anurag Wadehra

Creating an Authentic Brand Story

The Solving Campaign by Google Cloud

Jul 26, 2020

Jul 26, 2020

Anurag Wadehra

Building a Business Brand with a Collective Soul

An Interview with John Zissimos, VP Brand at Google Cloud

Jul 26, 2020

Jul 26, 2020

Anurag Wadehra

Anurag Wadehra

B2B Marketer; From SaaS, APIs to Google Cloud; Across 6 industries. Dabbles in storytelling, drawing & poetry. https://www.linkedin.com/in/anur

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