Anurag WadehraTowards a Customer Relationship ModelHow much should a tech business invest in relationships?9 min read·Apr 18, 2021----
Anurag WadehraWhat is Customer Relationship Equity?And the three factors that define it10 min read·Apr 7, 2021----
Anurag WadehraPursuing Business Growth with APIsAn Interview with Bala Kasiviswanathan, Director, PM, Google Cloud API Platform22 min read·Mar 15, 2021----
Anurag WadehraThe Hidden Purpose of Customer RelationshipsWhy Business Tech Needs People12 min read·Jan 16, 2021----
Anurag WadehraOrchestrating Three Pathways into Business CustomersAround Tech Guardians of Growth9 min read·Sep 23, 2020----
Anurag WadehraKey Customer Relationships for Tech OfferingsMapping three pathways to growth9 min read·Sep 18, 2020----
Anurag WadehraWho is the Customer in Business Marketing?The 4 critical customer subtypes for tech products11 min read·Sep 7, 2020----
Anurag WadehraBrand Stories and the Hero’s JourneyHow B2B Tech Stories Follow the Quest Story Structure14 min read·Jul 26, 2020----
Anurag WadehraCreating an Authentic Brand StoryThe Solving Campaign by Google Cloud10 min read·Jul 26, 2020----
Anurag WadehraBuilding a Business Brand with a Collective SoulAn Interview with John Zissimos, VP Brand at Google Cloud19 min read·Jul 26, 2020----