How much should a tech business invest in relationships?

This is Part 7 in a blog series on Customer Relationship Marketing

In my previous post, I explored the three main factors that define the relationship equity between a tech company and its customers, namely, relationship quality, which measures depth; relationship…

And the three factors that define it

This is Part 6 in a blog series on Customer Relationship Marketing.

Most CEOs and entrepreneurs in business tech intuitively understand that inter-firm relationships between their company and their customers are critical — that the quality of their sales relations with buyers determines…

Mapping three pathways to growth

This is Part 2 in a blog series on Customer Relationship Marketing. You can find Part 1 here.

In the previous post, I discussed the fundamental pattern of customer quartet inside a company and how this four-way user/buyer and business/tech split shapes all business marketing…

The 4 critical customer subtypes for tech products

This is Part 1 in in a blog series on Customer Relationship Marketing.

One of the reasons business marketing is so complex is because the very idea of the customer can be unclear when selling to a company. Who exactly is the customer for a tech product? Is it the…

Anurag Wadehra

B2B Marketer; From SaaS, APIs to Google Cloud; Across 6 industries. Dabbles in storytelling, drawing & poetry. https://www.linkedin.com/in/anur

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